My Face, Or Not My Face? That Was The Question

by | Dec 30, 2021

Picking the perfect cover for my new retirement book wasn’t as easy as I thought…

I’m about to publish my tenth book, Dare to Discover Your Purpose and over the years I’ve learned a lot about being an author.

Back in the day, I did everything myself.  I wrote the book, edited it, found a printer, designed the cover, published, marketed and… well you get the picture. It was a labour of love.

Things have thankfully changed since then, but some things remain…

Judging a book by its back cover

I’m very conscious of the fact that most people don’t look at the front cover of a book. They give it a cursory glance, flip the book over and digest what’s on the back.

That said, the front cover still needs thought and my, oh my, did I do a lot of thinking with this one!

Words matter

My original plan was to have the title of my retirement book emblazoned across the front cover: DARE to Discover Your Purpose

I thought this alone was enticing enough, but then I thought some more.

The page looked so empty, and so I added more words, following in the footsteps of the great Brene Brown…

Lots of words really work for her – but not, I decided, for me.

I needed visuals – something that summed up what the book was about.

Map, tree or riverbed?

In this retirement book I ask people to discover their treasure. The thing that fills them with joy – and in many cases, the thing they’ve locked away for a very long time. THAT was the image I wanted to grace the front cover.

I came up with a design and showed it to family and friends.

“Is it a tree?”

“The seabed?”

“Wrinkles?”

People asked.

But this just spurred me on. I liked the confusion. The idea that, like good art, people could interpret it in many ways.  I was sold.

My face or not my face?

Until… I picked up a Gabby Bernstein book.

If you don’t know, this New York Times bestselling author always graces the front cover of her books – and the back. Should I?

After all, this book is a big part of me – and I am a big part of this book.

I couldn’t. Could I? I did. And to be honest, I really liked it.

But then I stopped listening to my ego and turned instead to my trusted gut.

A treasure map it was – and is – and I couldn’t be more proud or more satisfied with the design.

I hope you also like what’s on the inside and the outside of the book.

Pre-order your copy now and you’ll automatically qualify for a free LIVE interactive workshop with me.

Go on, what are you waiting for? I DARE you to discover your treasure.

George Jerjian
Follow me

What Retirement Mistakes Could You Be Making?

Take my FREE 60-second quiz to find out what #1 retirement mistake you’re making

My new online course Dare to Discover Your Purpose is an innovative new online program designed to help you change the way you feel about this important but often misunderstood life stage.

Books by George Jerjian

[searchandfilter id="49" show="results"]

Join my Retirement Rebel mailing list to receive the latest news and course updates

Direct to your inbox

You have Successfully Subscribed!