About George Jerjian

George Jerjian is a mindset mentor serving his tribe – retiring baby boomers – by helping them to discover that in the afternoon of their lives, they deserve to live a life of purpose and passion, and to go out with a bang, not a whimper.

George is a consultant, coach, and entrepreneur. His mission is to inspire his tribe of retiring baby boomers and to help them transform themselves by rebelling against the aimlessness and traps of retirement and reaching out for a new and worthy goal in the afternoon of their lives. He wants his legacy to be such that his online courses create a tidal wave of personal growth and joyful living among his tribe.  

With a business degree from Bradford University in England (1973) and a master’s degree in Journalism from New York University (1993), George has been in business for 40 years, a Chartered Marketer for 35 years, a partner in a US commercial real estate for 35 years, and crucially a financial adviser for about five years in the 1990s. He is also a Psych-K facilitator, a crucial skillset to help retiring baby-boomers, who struggle with self-sabotaging belief systems.

George is an Emmy award-winning producer of a news documentary, and with over 15 years of experience at Toastmasters, and a way of communicating like no other, he received the Distinguished Toastmaster award in 2013. As an author, he has 10 books under his belt, with his most recent, ‘Spirit of Gratitude: Crises are Opportunities’, which gained him international media recognition.

George walks his talk. His life has been a testament to reinventing himself time and again. He knows how to help retiring baby boomers, who are committed to making a change. He has created an online program – Dare to Discover Your Purpose – as a stepping-stone for his tribe so they can become who they were meant to be.


Changing your life can start with a clear out

Like many people during lockdown, I have made use of this extra time at home to do some ‘decluttering’. I’m a firm believer in ‘making space’ for new things in life by clearing out the old. I didn’t learn this from my parents though: my father never threw anything...

My American Dream

In May 1985, I travelled to New York with my wife Talyn in what was to become my eight-year odyssey in America. I started my first business with my brother Chris, which was a furniture importing company with distribution across interior design showrooms in...

The Gift of a Bone Tumor

In January 2007, three separate events collided to create a perfect storm in my life. First, my wife and I had sold our home, and we were in the process of packing to move to a rental. Second, my wife received news that her father had suffered a stroke and...

Live a healthier, wealthier, and more magnetic lifestyle by pursuing your passion, purpose, and potential

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